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Our Story – From Special Events to Straz Kids Gear, Canadian Made Pediatric Medical Masks

 

In January of 2020, our special events company; like many others faced a bleak unknown future. By March, it was evident that our social gatherings industry was in for a long period of devastating business activity. Our business, Lonsdale Event Rentals was involved in supporting weddings, parties & special events. Over the past 20 years, we enjoyed growth and our team of 60 employees became one of the leading Event Rental companies in Canada. This all changed on March 15, when social gathering were restricted and our business activity dropped over 90%. By March 17, our team was reduced to only 3 people and basically had tasks of keeping the lights at our facility on and helping customers cancel orders.

Fortunately, we had a supportive landlord, banking partner and a fast-acting government that provided hope and immediate support that gave us time to reconsider our options. We considered our core strengths as a company, stuck to our core values and put a plan in place to quickly pivot our focus to other opportunities.

We found a direction that was closest to our hearts, one that our events company regularly supported through in-kind donations; children’s causes. The need for high quality children’s surgical masks came naturally as many of our team had young families and related directly to the lack of quality masks sized for children. We wanted to offer a wide selection of kids masks to encourage them to find the right style and they would use the products more freely.

We endeavoured to pivot our business with upgrades to our facility, gain knowledge and expertise in surgical grade mask manufacturing. Our previous expertise coming from the operation of industrial automated machinery, warehousing, sales, fabric care, marketing and customer service gave us the ability to move quickly. We established a new brand “Straz Gear Inc” and focused our energies to produce high quality, Canadian made 3-ply pediatric surgical masks. We acquired specialized mask manufacturing equipment, sourced quality materials suppliers and began our new business direction with a strong passion!

Our mission with Straz Gear Inc is to enhance our children’s’ ability to laugh, learn, play & grow by producing and supplying Canadian made pediatric medical masks. We are grateful for the opportunity to help the little ones in your life move forward in this new world in a safe and trusted way.

Thank you for your interest & support, we greatly appreciate it.

 

 

Business pivot from Lonsdale Event Rentals to Straz Kids Gear, producer of Canadian made kids hygienic masks

 

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